The Story

The creator of Black Tide always took care of his teeth. A person who never missed a brushing, never skipped a mouthwash - he even flossed. Daily discipline carved into daily routine, the same for most people. Then one day, without warning, part of a back tooth broke away. A sudden decayed fracture. A living nightmare come true and proof that even the most careful could be blindsided.

That moment turned into a revelation. If vigilance wasn’t enough, what chance did anyone else have? Why was doing everything "right" not enough? The answer was waiting in plain sight: the endless stream of sugar and soda, marketed as feel-good refreshment while hiding the acids that start to eat through enamel within minutes.

It is a quiet war, waged on millions of smiles every day. On adult and child alike.

So a line was drawn. A stand against Big Soda and Big Sugar was made. No more drinks that harm while they claim to hydrate. No more industries thriving on decay. Out of that decision came something new: a drink that refused to take away, built instead to give back. We drink water everyday, it's time we expect it to do more. It's time water also helped support our smile too. 

The tyranny of large corporations profiting while our health suffers is coming to an end, one can at a time.